A more intentional way to shop beauty

Welcome to the Rewardiest program in PENROSE

See how it all adds up
Over 46 million wallet-happy members
Join now

So many perks & free to join!

What's not to love?

Earn points on every $1

Earn points on every $1

Rack up points on every purchase.

Birthday perks

Birthday perks

Get celebrated all month long

Bonus points offers

Bonus points offers

Activate them in the app.

Treat yourself

Treat yourself

Turn your points into money off a future purchase.

Points love

100 PTS
$3 off
250 PTS
$8 off
500 PTS
$17.50 off
750 PTS
$30 off
1000 PTS
$50 off

Rewards love

The perks get rewardier™ at every member level.

Spend per year
Member Free
Platinum $500
Diamond $1,200
POINTS
Points per $1
1
1.25
1.5
Redeem for discounts
Points never expire
Points never expire
BIRTHDAY
2X points month**
Choice of Birthday Gift**
$10 coupon**
EXTRAS
Exclusive deals, gifts & early access
Choice of full size Diamond Gift
$25 off a beauty service
Free shipping $25+***

** Members only. Email opt-in and birthday required. Free gifts are limited and available while quantities last. Must activate 2X points.

*** Excludes shipments to Alaska and Hawaii.

†For additional Ulta Beauty Rewards® program information, points balance and all terms & conditions visit the Program Terms and Conditions.

More to love

  • Credit card rewards

    Get 20% off your first purchase & 2X points per $1.**

    Learn more 

  • Birthday love

    Because you’re worth celebrating! Make the most of your birthday perks this year.

    Learn more 

  • Student perks

    Get more as a student with Ulta Beauty Rewards®.

    Learn more 

  • Points progress

    Activate points offers, turn points into savings & more in the app.

    Learn more 
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